Size guide
Tote Bags size chart
Standard tote bags sizes with dimensions in centimetres and inches, what each size fits, and how large a logo each one can carry.
Quick answer
The most common tote bag size is medium — about 38 × 42 × 10 cm — which fits daily shopping, laptops up to 14 inch. Sizes range from small (30 × 35 cm) to large (45 × 50 × 15 cm). Any size can be customised.
Updated by the Vago team
Key takeaways
- Small: 30 × 35 cm
- Medium: 38 × 42 × 10 cm
- Large: 45 × 50 × 15 cm
- Custom sizes on request
Tote Bags size chart
Typical sizes in centimetres and inches (width × height × depth):
Starting points, not fixed catalogue sizes — every size can be adjusted.
Logo size that fits each bag
A logo usually looks best at about 60% of the panel width and half its height. Approximate maximum print areas:
Seams, pockets, flaps and handles reduce the usable area; we confirm the exact print size on the artwork proof.
How bag sizes are measured
Width (W)
Measured across the front panel, seam to seam, at the base.
Height (H)
Measured from the base to the top edge of the bag — handles are not included.
Depth / gusset (D)
The width of the side and base panels. A deeper gusset lets the bag stand up and hold boxes.
Which size should you order?
- Small: choose it for books, documents, event kits
- Medium: choose it for daily shopping, laptops up to 14 inch
- Large: choose it for groceries, beach and travel
Need a different size?
Send the item the tote bag has to carry, or its dimensions, and we size the bag around it. Custom sizes are standard for bulk orders of tote bags.
Terms explained
Trade terms used on this page, in plain language.
- Gusset
- An extra panel that gives a bag depth and volume.
- Pre-production sample (PPS)
- The final sample approved before bulk production starts.
- Binding tape
- Tape sewn over raw inner seams to finish them neatly.
Questions buyers ask
Something else? Ask on WhatsApp and the production team will reply.
What is the standard size of a tote bag?
A common size is about 38 × 42 × 10 cm (medium), which fits daily shopping, laptops up to 14 inch.
Can you make tote bags in a custom size?
Yes. Share the dimensions or the item to be carried, and we confirm the size on the sample.
What does the third number in the size mean?
It is the depth, or gusset — the width of the bag's sides and base. It decides whether the bag stands up and how bulky the contents can be.
How big can the logo be?
On the small size, up to about 18 × 18 cm is comfortable; larger sizes allow more.
Request a quote for tote bags
Share quantity, size, material and branding. We reply with specifications, MOQ and pricing, and arrange a sample first.