How-to guide
How to choose bag colours for a bulk order
Colour affects how long a bag looks good and how well the logo stands out.
Quick answer
Start from your brand colours, choose a body colour that hides dirt for daily-use bags, check that the logo contrasts with the bag, and approve colours on physical fabric swatches under daylight rather than on screen.
Updated by the Vago team
Key takeaways
- Start from the brand
- Think about use
- Check contrast
- Approve real swatches
Step by step
Start from the brand
Pick body, trim and print colours from the brand palette.
Think about use
Dark colours hide dirt on school and travel bags; light colours suit fashion and events.
Check contrast
The logo must stand out clearly from the bag colour.
Approve real swatches
Screens show colour differently; approve dyed fabric in daylight.
Tips
- Specify Pantone references
- Order all pieces from one dye lot for consistency
Mistakes to avoid
- Approving colours only on screen
- Choosing a print colour too close to the bag colour
Terms used in this guide
- Pantone colour matching
- Matching fabric, trims and print colours to a standard colour code.
- Dye lot
- A batch of fabric dyed at the same time.
- Colour fastness
- How well a fabric or print keeps its colour when washed, rubbed or exposed to light.
Terms explained
Trade terms used on this page, in plain language.
- Pantone colour matching
- Matching fabric, trims and print colours to a standard colour code.
- Dye lot
- A batch of fabric dyed at the same time.
- Colour matching
- Adjusting fabric dye or ink to match a reference colour.
Questions buyers ask
Something else? Ask on WhatsApp and the production team will reply.
Why do bag colours vary between orders?
Fabric is dyed in batches (dye lots); small variations are normal unless one lot is used.
Request a quote for custom bags
Share quantity, size, material and branding. We reply with specifications, MOQ and pricing, and arrange a sample first.