Skip to content
VagoBag manufacturer

How-to guide

How to choose paper bags for your store

Paper carry bags are often the last thing a customer sees of your store.

How to choose paper bags for your store

Quick answer

Choose the paper type (kraft for a natural look, white or coated paper for colour printing), the GSM for the weight of products, the handle type (twisted paper, flat paper, rope or die-cut) and sizes that match your products.

Updated by the Vago team

Key takeaways

  • Choose the paper
  • Pick the GSM
  • Pick the handle
  • Set the sizes

Step by step

  1. Choose the paper

    Brown kraft looks natural; white kraft and art paper show colours better.

  2. Pick the GSM

    Heavier paper carries heavier products and feels more premium.

  3. Pick the handle

    Twisted paper handles are economical; rope handles look premium.

  4. Set the sizes

    Most stores need two or three sizes to cover their products.

Tips

  • Lamination resists moisture and scuffing
  • Print the store's social handles or website

Mistakes to avoid

  • Using light paper for heavy products

Terms used in this guide

Kraft paper
Strong, usually brown, unbleached paper used for carry bags.
Twisted paper handle
A handle made of twisted paper cord glued inside a paper bag.
Flexo printing
Roll-fed printing used for high-volume paper and non-woven bags.
Bleed (artwork)
Extra artwork that extends beyond the cut or print edge so no blank margin appears.

Related bags

Terms explained

Trade terms used on this page, in plain language.

GSM (grams per square metre)
A measure of fabric or paper weight — higher GSM is heavier and usually stronger.
Lamination
A thin film bonded to a fabric or paper for water resistance and a cleaner print surface.
Bar tacking
Dense reinforcement stitching at points under stress.
Vector artwork
A logo file made of shapes (AI, EPS, PDF, SVG) that scales without losing quality.
Kraft paper
Strong, usually brown, unbleached paper used for carry bags.
Twisted paper handle
A handle made of twisted paper cord glued inside a paper bag.

Questions buyers ask

Something else? Ask on WhatsApp and the production team will reply.

What GSM paper is used for shopping bags?

It varies by load; heavier products need higher GSM paper and reinforced handles.

Request a quote for custom bags

Share quantity, size, material and branding. We reply with specifications, MOQ and pricing, and arrange a sample first.

Quote list

No bags yet

Add bags from the catalogue, set quantities, and send one request on WhatsApp.

Browse bags